Fond Farewells!!

After a long slog at learning PR this year, MMU’s BA Advertising Management and Public Relations students completed their final lectures this week.

Final year students Lucy Owen, Deepika Sharma, Emma Lalley and Lauren Fishwick stopped in at the business school for a final seminar with PR Senior Lecturer Susan Kinnear.

Good luck in your exams ladies!!  See you at graduation.

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Flash dancing PR students ‘mob’ business school

The BA Public Relations and Digital Communications Management level 5 (2nd year) students have been learning how to plan and implement a PR campaign.  For their group assignment they had to devise a campaign that would raise awareness amongst Manchester students of the dangers of binge drinking.

One inventive group developed a campaign called ‘Don’t Cross the Line’ focussing on the effects of binge drinking and the link between alcohol abuse and sexual violence in the student community.  The students conducted their own flash mob outside the MMU Business School, demonstrating their new found PR skills in dancing and performance!!  Don’t Cross the Line Flash Mob

In addition, the group produced, filmed and edited a short film for distribution on social media highlighting the key messages of their campaign.  Don’t Cross the Line Short Film

A second group focused on how binge drinking prematurely ages young people, and presented their campaign ideas incognito as ‘aged’ old ladies.

IMG_1887BINGING BIDDIES: PR students Kirsty Wooton, Sarah Chamberlain, Georgina Hearn and Catherine Thompson present their campaign ideas.

Behind the scenes at the BBC

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It was an eventful and stormy day when MMU’s PR students visited BBC MediaCity for a guided tour recently as part of the PR Skills and Competences unit, followed by a fascinating talk from BBC staff giving an insight into some of the challenges the organisation faces.

Led by a knowledgeable tour guide, we were taken behind the scenes at the BBC offices and studios at MediaCity in Salford Quays, where part of the BBC has been based since it moved ‘up North’ in 2011. A complex operation housed in a range of impressive modern buildings, we were shown around various studios and given an insight into how programmes such as Question of Sport, Blue Peter and North West Tonight are recorded, looking at the camera equipment, lighting and finding out more about how these programmes are put together. Along the way we passed Dr Who’s TARDIS, a noisy Dalek, the Countdown Clock, and although there were rumours that Gary Linneker was on his way, unfortunately we didn’t meet him! We also passed a line of audience members waiting to take part in a recording of the Jeremy Kyle Show, as a range of ITV programmes are also filmed at the BBC. The 90-minute tour ended with an opportunity to join in the fun and present our own news programme, weather bulletin or appear on Question of Sport – many thanks to Josie, Gerard, Haseeb and Jonathan for taking the plunge and volunteering to take part in those. And we got a chance to look at some of the gruesome props used in Horrible Histories too!

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After the tour we went into the modern and colourful BBC offices, and were shown into a boardroom with a panoramic view over Salford Quays. Here we were given a fantastic insight into the workings of the BBC with special talks by Christine Bellamy, Business Manager, BBC Future Media who explained the challenges facing the BBC at present given its funding structure and potential implications for programming content and quality when the licence fee is reviewed by the Government in 2017. Lucie McClean, Product Development Manager looking after Sport and Digital Development, then explained the importance of online content by the BBC for major sporting events such as the London 2012 Olympics, the Sochi Winter Games and the forthcoming World Cup. Lucie explained how content needs to be shaped for apps, tablets, PCs and so on – and discussed the constant challenge of combining high-quality programming with value for money.

All in all it was a great afternoon with some very interesting insights into how the BBC operates. We came out of our visit into a storm and it took many of us quite a few hours to get home afterwards as local transport was disrupted by torrential rain and 100mph winds. But it was worth it – as the photos show!

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Insights from a professor & the account director of Weber Shandwick

Hello everyone,

Just thought I would do a quick post on my way home from Uni as I am feeling very inspired! Today we had a guest lecture from Professor Danny Moss who gave us insights into the world of Public Affairs in relation to PR. I felt very privileged to be listening to someone so influential in the industry.

Later on in the day we had a guest lecture from the Accounts Director of Weber Shandwick in Manchester who talked to us about the importance of creativity in campaigns. This was particularly useful as she gave us real life up to date insights and set us a campaign task to do during the session. This was a good way of getting her feedback and guidance on our usual practice. I found her very inspiring and I can’t wait to get out there into an agency myself!

Saffron xoxo

Update Wed 11 December – tonight’s Get PRofessional guest lecture cancelled due to illness

Update Wed 11 December – We’re so sorry to announce that tonight’s planned Get PRofessional guest lecture is CANCELLED as speaker Nyree Hughes is unwell.

Better news is that we hope to announce a rescheduled date shortly as part of a full programme of guest lectures for Term 2 2013 14.

We’re looking forward to hearing from you Nyree, and wish you a swift recovery

Launch of Get PRofessional Guest Lecture series 2014 on Wed 22 January – B2B PR with Fritzi Wemheuer of Judge & Howard

It’s ‘New Year, New Start’ for MMU PR’s Get PRofessional Guest Lecture series as it relaunches with a series of six lectures for 2014.

First topic this year is an insight into the specialism of B2B PR on Wednesday 22 January 2014. Introducing PR students to the field is Fritzi Wemheuer, Senior Consultant at Judge & Howard.

She’ll be telling them about the joys, the challenges and what it takes to succeed, covering some ‘stories from the coalface’ as well as giving insider information on the specific skills which are needed for a career in B2B PR.

Fritzi is a German national who joined Judge & Howard, the UK’s Outstanding Small Consultancy in 2012. Previously she was at global creative agency Gyro, where she worked on a wide range of national and international accounts across PR, strategy and digital content.

Before moving to the UK to pursue a career in communications, and following the completion of her Master’s degree, she worked in engineering and technology research and as a technical writer and translator. She is also a member of the CIPR North-West Group Committee.

The talk is at 5.30 p.m. in Lecture Theatre G34, MMU Business School, and is open to all current PR students and staff at MMU Business School.> Other upcoming dates and speakers in the series are:

Wed 5 February 2014 Nyree Hughes – PR and Social Media Manager, Access Advertising

Wed 26 February 2014 Erin Portsmouth, Head of Communications and Engagement, NHS South Chorley and South Ribble CGC/NHS Greater Preston CGC

Wed 12 March 2014 Paul Hadfield, Havas PR

Wed 26 March 2014 Jo Leah, Managing Director, Weber Shandwick

Wed 2 April 2014 Professional skills workshop 1: PR job search masterclass

Christmas Meal

A big thank you to members of the MSc PR course and tutors who came for a fantastic evening at Don Giovannis. An even bigger thank you to Diana for organising it- such a shame you couldn’t attend!

With this term coming to an end, it was a key time to reflect on the progress that the course has given us and to consider how far we’ve come in just a few months.

I am sure I speak for my peers when I say that the content of the course next term seems just as engaging. Having had a brief on what to expect, our studies after Christmas seem more practical and varied. As well as this, initial work for students’ dissertations will begin, giving us the chance to go into depth in what we feel really passionate about.

Again, thanks to everyone who joined us last night for food, drinks, chats, laughs and more laughs! I wish everyone a very merry Christmas and let’s see what 2014 brings us…

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