Last week saw me attend Euprera’s (European Public Relations Education and Research Association) annual congress, which this year was held in Barcelona.
Hosted by the Ramon Llull University in central Barcelona there was a mixture of Parallel sessions, keynote speakers, such as Robert Health and social activities. Thursday kicked off with a guided tour around the world famous Sagrada Familia, now I have visited it several times before but it was still every bit as interesting this time as the first time. If you ever find yourself in Barcelona I would highly recommend it.
As the rest of the congress unfolded there was a wide variety of topics discussed from CSR programmes, grassroots campaigns to the effective use of social media from academics across Europe. My turn came on Friday afternoon when I presented a research paper which looked at whether positive relationships between PR practitioners and journalists can be build via social media.
In a nutshell my research found that social media (in particular) Twitter is an incredibly useful tool for PR practitioners to use for media relations purposes, but there are specific rules and contexts that need to be observed for maximum benefits to be gained. This ignited some interesting discussions with academics that were undertaking similar research.
All in all a very worthy conference for PR academics to discuss the most current areas of research and a date worth putting your diary for 2014.