Tuesday morning 8.45 am – With twisted nerves I took the elevator up to the 4th floor of the MMU Business School. Regardless of reading a number of articles and website material, an emotion reminiscent of my very first day at elementary school came to mind as I wondered what will lie ahead of me and who I will meet. As measured by the silence in the seminar room I assume most of my fellow students felt the same way.
Fortunately, induction started with a customary ice breaker activity, followed by an awful lot of important information about the programme and administrative stuff. In the evening we were allowed to attend an event hosted by the Charted Institute of Public Relations. Amanda Coleman, Greater Manchester Police’s head of corporate communications, talked about the PR tactics applied by her and her team when PCs Fiona Bone and Nicola Hughes were killed on duty last October. Amanda’s talk was truly inspiring – in particular when it comes to the benefits of using social media as a communication tool.
Even more PR practitioners and their catching stories awaited us in the following two days, from Kristen Gaines (Vibe PR) to Alison Dwyer (Smith and Smith PR) to Sue Souter (Souter PR). However, the relaxing guest speaker unit suddenly came to an end on Thursday afternoon when we were challenged with our first PR campaign planning exercise. The set target was to tackle the excessive student drinking culture in Britain and its negative consequences. All of us were very nervous, but we came up with some good proposals. So even though the exercise came as a shock, I can now say that it was indeed a brilliant idea. It gave us a good kick start to working life and an additional shot in the arm for the months to come. Well done MMU PR team!
On Thursday evening induction week was completed by a lovely social event with some tasty food and drink from around the world and funny games. I was left with a warm fuzzy feeling that this year at MMU will be one of the best in my life.
After a very exciting induction week I can finally say bring on the challenge of the Public Relations masters programme! Let’s enter the elevator to success!