Rise of the PR Graduate

At last, according to this article by Anne Gregory, The Days of the Glorious Amateur are Over, our industry employers are starting to see the value of PR graduates.

I have, for several years, been extremely frustrated to read features in PR Week that harp on about how PR Graduates are unnecessary to industry, while at the same time I receive countless requests for good PR graduates from employers, and read studies from academics such as Alison Theaker that track the meteoric career rise of PR graduates in the US compared with their non-cognate colleagues.

Europe, and specifically Britain, at last appear to have cottoned on to the incredible fact that studying a subject for several years of your life might actually make you better prepared to fulfil the requirements of your work than not doing so – amazing!!

Progress at last… and very good news for our graduates at MMU.

Cosmo Careers

Hello everyone,

Last night I attended the Cosmo Careers Masterclass in Manchester. It was for people interested in working in fashion, whether it be designing, PR, journos etc…. So I met some fab people & saw loads of fabulous outfits!

On arrival we had champagne and mingled with everyone for half an hour. Then we were taken into the lecture theatre where we saw an amazing panel of: the Cosmo editor, a designer for Missguided, a buyer of luxury labels, a PR from BooHoo, a fashion journalist who is known for her Catwalk to Curvy column in Cosmo and finally, a PR from Gorgeous Couture. We also saw out fabulous goody bags laid out ready for us (see pictures below).

The talk began with the panel introducing themselves and then editor Louise asked the panel a series of questions which would give the audience some great insights into the industry and their best advice and tips. We were given insights into where they began and how they worked their way up, tips for CV writing, interviews…. A whole raft of information. It was all so inspiring!

At the end of the session, they opened up for the floor for half an hour so that we could ask them any questions we may have. This was great and made the session really personal.

Even though some of the information given didn’t directly apply to my field of PR (if it was a design question for example), it didn’t matter! You could apply a lot of the information to the PR field anyway and it was valuable to get an insight into the fashion industry as a whole too.

It was a thoroughly enjoyable night which ended with the opportunity to walk up to the panel at the end of the session for any final questions. One of the main bits of personal advice that has stuck with me is to always be open to learning new things. I think sometimes when you are going to interview, you feel like you need to know everything, where in reality- you don’t! The industry is constantly changing so there is no way that you will ever know it all.

Definitely keep an eye out for future Cosmo Careers events- you meet a fantastic panel, people and walk away with some priceless advice!

Thanks for reading,
Saffron xo

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