Are you attending next week’s Get PRofessional?

Wednesday 11th December, sees the last of our Get PRofessional guest lectures for 2013. Join us for networking with coffee and mince pies from 5.15pm outside G34 in the New Business School.

The guest speaker will be Nyree Hughes, who is PR and social media manager at Access Advertising and she will be talking about “Working in a multi-service agency: the role of a PR and digital media specialist.”

Working in public relations doesn’t mean a choice between a PR department in-house in a large organisation or a PR-only agency – it’s equally likely to involve being a PR specialist in a multi-service agency in which advertising, PR, digital and marketing experts work together to give clients an integrated communications service.

This lecture, which should be especially relevant for final year BA Advertising and PR students, offers an insight into this area of work from Nyree Hughes, a PR practitioner with 10 years’ experience who runs a small PR department at Access Advertising, a marketing agency based at Old Trafford.    Nyree is also a fellow MMU student, as she is currently studying an MA in Design as well as running community engagement programmes.

We hope to see lots of you in attendance.

Digital PR in Education

Yesterday saw a group of PR academics from across the UK gather to discuss best practice in digital PR education at Leeds Metropolitan University. Not only was it a great opportunity to put a face to so many of the names I hear day in and day out, but there was some pretty interesting debate happening too.

The day kicked off with Ralph Tench discussing the findings of two research projects that he has been working, what particularly peaked my interest was ECOPSI which looked at the knowledge, skills and personal attributes required for certain communications roles. It extremely intreresting that the findings highlighted that social media managers needed to be ‘risk-takers’.

Philip Young put forward a great case for the changes in PR terminology that are required in order for theory to keep up with what is happening in the real world. Personally, I would very much like to see words, such as reach, immediacy, aggregation, transparency and curation get used in academic texts.

I am looking forward to the EUPRERA conference next month now, when I am sure some of the topics raised will be discussed further.

It was comforting also to hear from Naomi Dunstan about how she creates an experiential learning environment by allowing her PostGrad students to work on live briefs, something that we also do here from first year undergrad.

Finally, I bumped into my undergrad dissertation supervisor, Derek Hodge, who I am pretty sure I made feel really old when I told him how long ago it was when our paths last crossed.