Launch of new online part-time MSc in PR and Media Management!

We’re delighted to announce the launch of MMU’s new part-time online Masters in PR aimed at busy PR professionals. The new course MSc in PR and Media Management will start in September 2014 and will be delivered through innovative online interactive webinars which means that practitioners can take the course from anywhere in the UK – or beyond! Practitioners can either take the full Masters or start off with a Postgraduate Certificate in PR and Digital Communications which only takes 8 months to gain.

A big thank you to the MMU PR teaching team for all their hard work in creating this new course. The official press release is below plus links to the new course web pages… if you know any PR practitioners who might be interested, do pass along the information!


New PR MSc launched to help boost careers

Learn from the comfort of home or office

A flexible MSc degree in Public Relations and Media Management for students to learn from the comfort of their own home or office has been launched by Manchester Metropolitan University Business School.

The course is designed for busy PR professionals aiming to enhance their career within the PR industry and learn in their own time.

Course content offers the opportunity for people to gain new PR and digital communications skills with a range of affordable study options – from shorter Postgraduate Certificates to the full MSc degree – anywhere in the UK.

Live weekly webinars will be hosted by experienced MMU PR professionals, with students able to interact with fellow classmates and tutors via video links. Each course unit also features two Foundation Days at the University’s new £75million Business School.

Flexible learning

All webinar-based lectures and accompanying materials can be replayed and studied after the live sessions, providing even greater flexibility for learning to fit around people’s busy lives.

The course also offers students full access to the University’s resources as well as the ability to meet and network with fellow professionals, guest speakers and the academic team.

Dr Jane Tonge, course leader, said: “It really is an innovative course, offering true flexible learning for students who can go at their own pace. It gives people from anywhere in the country the chance to pick up new qualifications and is tailored to meet their needs.

“The online course is unique and allows people to interact with our experienced lecturers, all with PR and digital industry backgrounds. We believe this is a completely new way to study, giving students new freedoms and interactivity plus weekly interaction with expert tutors to guide you every step of the way.

Enhance your PR career

“It has been designed for PR professionals who want to combine a busy working life with a flexible part-time course, and allows them to step on and off the course while gaining interim qualifications which will enhance their career prospects.”

PR professionals who have a CIPR diploma already hold one third of the masters and can be fast-tracked.

The course would suit practitioners whose initial qualifications do not include PR, those looking for a focus on digital communications or who are seeking to progress to a more strategic PR management role. It will also suit other communications professionals.

The first two units can be done in eight months, earning students a Postgraduate Certificate, while a further eight months study earns a Postgraduate Diploma. Students can stop and start the course when they want, picking up more qualifications as they progress.

Course webpages:

MSc Public Relations and Media Management

PG Certificate Public Relations and Digital Communications

News link:


Behind the scenes at the BBC

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It was an eventful and stormy day when MMU’s PR students visited BBC MediaCity for a guided tour recently as part of the PR Skills and Competences unit, followed by a fascinating talk from BBC staff giving an insight into some of the challenges the organisation faces.

Led by a knowledgeable tour guide, we were taken behind the scenes at the BBC offices and studios at MediaCity in Salford Quays, where part of the BBC has been based since it moved ‘up North’ in 2011. A complex operation housed in a range of impressive modern buildings, we were shown around various studios and given an insight into how programmes such as Question of Sport, Blue Peter and North West Tonight are recorded, looking at the camera equipment, lighting and finding out more about how these programmes are put together. Along the way we passed Dr Who’s TARDIS, a noisy Dalek, the Countdown Clock, and although there were rumours that Gary Linneker was on his way, unfortunately we didn’t meet him! We also passed a line of audience members waiting to take part in a recording of the Jeremy Kyle Show, as a range of ITV programmes are also filmed at the BBC. The 90-minute tour ended with an opportunity to join in the fun and present our own news programme, weather bulletin or appear on Question of Sport – many thanks to Josie, Gerard, Haseeb and Jonathan for taking the plunge and volunteering to take part in those. And we got a chance to look at some of the gruesome props used in Horrible Histories too!


After the tour we went into the modern and colourful BBC offices, and were shown into a boardroom with a panoramic view over Salford Quays. Here we were given a fantastic insight into the workings of the BBC with special talks by Christine Bellamy, Business Manager, BBC Future Media who explained the challenges facing the BBC at present given its funding structure and potential implications for programming content and quality when the licence fee is reviewed by the Government in 2017. Lucie McClean, Product Development Manager looking after Sport and Digital Development, then explained the importance of online content by the BBC for major sporting events such as the London 2012 Olympics, the Sochi Winter Games and the forthcoming World Cup. Lucie explained how content needs to be shaped for apps, tablets, PCs and so on – and discussed the constant challenge of combining high-quality programming with value for money.

All in all it was a great afternoon with some very interesting insights into how the BBC operates. We came out of our visit into a storm and it took many of us quite a few hours to get home afterwards as local transport was disrupted by torrential rain and 100mph winds. But it was worth it – as the photos show!

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