As Sony and Microsoft launch their new PS4 and Xbox one consoles, competition for sales is fierce. As Christmas is approaching, I thought this was a great example of PR from Sony: The brand used the first two symbols of the OXO tower, which also represent the buttons on their game pad, and added the last two. As these buttons are so recognisable, when they are lit up at night, the first thing people will think is: Playstation! The prominent tower is a landmark in London and overlooks the Thames, so will be see by many!
See the full article at: http://prexamples.com/2013/11/sony-takeover-oxo-tower-for-ps4-launch-stunt/