Rise of the PR Graduate

At last, according to this article by Anne Gregory, The Days of the Glorious Amateur are Over, our industry employers are starting to see the value of PR graduates.

I have, for several years, been extremely frustrated to read features in PR Week that harp on about how PR Graduates are unnecessary to industry, while at the same time I receive countless requests for good PR graduates from employers, and read studies from academics such as Alison Theaker that track the meteoric career rise of PR graduates in the US compared with their non-cognate colleagues.

Europe, and specifically Britain, at last appear to have cottoned on to the incredible fact that studying a subject for several years of your life might actually make you better prepared to fulfil the requirements of your work than not doing so – amazing!!

Progress at last… and very good news for our graduates at MMU.

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