Euprera’s 2013 Congress

Last week saw me attend Euprera’s (European Public Relations Education and Research Association) annual congress, which this year was held in Barcelona.

Hosted by the Ramon Llull University in central Barcelona there was a mixture of Parallel sessions, keynote speakers, such as Robert Health and social activities. Thursday kicked off with a guided tour around the world famous Sagrada Familia, now I have visited it several times before but it was still every bit as interesting this time as the first time. If you ever find yourself in Barcelona I would highly recommend it.

As the rest of the congress unfolded there was a wide variety of topics discussed from CSR programmes, grassroots campaigns to the effective use of social media from academics across Europe. My turn came on Friday afternoon when I presented a research paper which looked at whether positive relationships between PR practitioners and journalists can be build via social media.

In a nutshell my research found that social media (in particular) Twitter is an incredibly useful tool for PR practitioners to use for media relations purposes, but there are specific rules and contexts that need to be observed for maximum benefits to be gained. This ignited some interesting discussions with academics that were undertaking similar research.

All in all a very worthy conference for PR academics to discuss the most current areas of research and a date worth putting your diary for 2014.

photo (10) photo (11)


2 thoughts on “Euprera’s 2013 Congress

  1. Sounds a great conference and one with a wide variety of PR topics and papers discussed. Can I suggest we arrange for you to present your research to PR students at MMU as I am sure many of them will be interested in your findings about using social media to engage journalists? This will be extremely useful to know about for the PR workplace as building relationships with the media is a key skill for PR practitioners and a great topic to be able to talk about in interviews, as well as being a potential area for a research project or dissertation…

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