CIPR North West’s ‘VR for PR’ event at Holdens Agency in Manchester went down a storm with attendees, who managed to gain some expert insight into the advantages of using the technology and actually experience what it was like using it themselves.
George at Holdens started by introducing the notion that 78% of ‘millennials’ would rather spend their money on experiences than products. Obviously, the use of virtual reality can turn an organisation’s interactions with their publics into a fully immersive experience, whereby they can control 100% of what they can see, hear, feel and do… What other platforms can offer that?
George was then quick to note that VR is also being successfully used within the not-for-profit sector, offering a $1bn difference in donations. Tim Hudson’s team at Cancer Research UK demonstrated its effectiveness in transporting potential donors to their labs through their own VR experience of the Cancer Research labs.
Whilst this was the fun and exciting side of the evening, talk soon turned to cost and whether or not VR can deliver effective ROI for clients and organisations. There are wide variety and costs and prices that organisations can use to deliver VR during their campaigns and George even pointed to examples where organisations had collaborated effectively on these projects to lessen the financial burden associated with the technology.
It was great to see our fantastic CIPR members discovering and learning about the possibilities this technology can unlock for practitioners. We are an industry that aims to be innovative and at the forefront of technology development, events such as this certainly help us to achieve this.
Look out for more news on a similar event being held in the Liverpool area soon!